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Aligning your webstore with market demands and expectations

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True success in anything comes from following the right principles and basing your values based on those. In the world of business, one principle that holds is to understand the market demands and customer expectations and align your business with them. If your business is not parallel to current trends and competition then your customers will see your business as outdated and lose interest in your eCommerce store. Thus, one must clearly understand the preferences of the customers, product trends, and other modern eCommerce aspects that are standard to the eCommerce industry and adopt those for their eCommerce webstore.

The world of eCommerce is constantly changing: new tools, page website structure, and eCommerce services are coming to market frequently. Such varying eCommerce dynamics mean that the potential for effective eCommerce stores is rising rapidly leaving more room between your webstore and the true potential that could be realized. If you don’t utilize these new emerging elements to achieve greater effectiveness for your eCommerce store then you can fall behind in the competition as your competitors adopt these and set new expectations in the market. Thus, it’s important that keep yourself aware of the changes in the market and try adopting them where possible to meet the expectation. This article will discuss some of the aspects one must look for to keep themselves aligned with such emerging demands.

Ecommerce tools for webstore

Your eCommerce store's efficiency and effectiveness significantly depend on the tools at your disposal. These not only help you enhance your internal operations but also enable you to provide your customers with better experiences. As more eCommerce businesses rely on them they become a standard expected by customers visiting your store. Many eCommerce platforms have dedicated stores where you can discover and install these tools on your eCommerce store. Also, you can have developers develop tools specific to your requirements and provide your customers with facilities perfectly in line with your business model. 

Some of the common types of tools employed by eCommerce businesses include:

Email marketing

These tools allow businesses to send promos, offers, and information about the business automatically to the subscribers. With these tools, the business can enhance the loyalty of their customers and increase their sales revenue by keeping their repeat customers informed about the latest products and promos.

Inventory management

These tools allow the business to effectively keep track and manage its inventory through functionalities such as forecasting, automated purchasing, and warehousing which helps in ensuring desired inventory levels seamlessly and prevents losing customers due to no-inventory.

Integration solution

These solutions hold great significance for hybrid retail businesses where they need to synchronize common elements between the two channels such as customers, inventory, accounts, etc. Integration solutions achieve automatic synchronization between the two solutions seamlessly bringing consistency of data between them and enhancing transparency. They also reduce the error percentage that could otherwise result from manually copying data from one solution to another. The x2xeCommerce being an expert in providing integration solutions in the domain of ERP, eCommerce, POS, and accounting can help you implement an integration solution as well and achieve a unified business management system. If you’ve any queries feel free to contact the x2xeCommerce team. An example of an integration solution by the x2x is the x2xeCommerce GP-Shopify integration solution.

Webstore interface and environment

The appearance of your webstore has more than aesthetic purposes. It conveys useful information and generates an impression of your webstore. The look and structure of your eCommerce store are some of the main points that decide if the customer will buy from you. Therefore, it’s vital to give importance to this aspect and plan it properly. Some of the common things to take care of here include:


Your webstore should present an easy-to-navigate interface for the user with all the elements and pages of your webstore structured properly and arranged in the order that makes it easier for the customer to find what they’re looking for. This includes arranging your products into proper categories, providing quick links, and effective search tools with relevant filters and sorting functionalities. Since the advent of eCommerce store navigation has seen many changes, making the navigation experience more frictionless for the users; the more your webstore is loaded with these new navigation tools the better experience you can provide your customers.

Presenting products

Customers are not physically inspecting and interacting with your product in an online environment which puts the burden of conveying all the necessary product information to the customer through digital means. Your product pages should facilitate customers with informative content that will make it easier to grasp all the product information easily. We’ve seen the product pages changing over time and we must keep ourselves parallel with these changes to meet the current expectations: from their basic version having only basic elements such as images and product description in the early 2000s to having customer reviews and recommendations in 2010s to 360-degree views, AR/VR viewing that we see now product presentation is becoming more advance. This has set new standards for presenting products on your webstore and should be considered.

Webstore Compatibility 

Earlier in the day eCommerce sites were mostly accessible through desktop but now multiple different devices can be used to access webstores. If your webstore isn’t compatible with running on these devices properly then you can lose significant market share. Ensure that your webstore is compatible with running on popular devices that your customers use.

Trending products

New products are always launching, even if you’ve some specific product niche. Plus, different products are high in demand at different times. Therefore, you must know what products are the latest and trending in your niche to attract customers. Also, forecasting the trend in advance can help you gain market share by being among the first to offer such products.


Doing business involves keeping track of many things at once and the latest demands and expectations are one of them. To keep your customers loyal and gain more customers you need to ensure that you keep yourself updated with them and try to align your store accordingly as much as your business model and circumstances allow. By following this rule, you can maintain a positive image of your business and increase its credibility. The points discussed here present some common aspects to consider in such regards and we suggest looking at the other aspect that relates to the specifics of your business and try adopting them if feasible.



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