We assist and guide our clients regarding the appropriate technology platform for their business. Moreover, as subject matter specialists, it is our responsibility to equip ourselves with complete knowledge of current market trends. The ongoing pandemic situation played a key role in the growth of eCommerce. Irrespective of a business-size, organizations look forward to having their presence in an online world. Most companies rely on their technology partners to suggest the best available option for a fully integrated eCommerce solution according to their business needs. Among the numerous solutions available in the market two mostly adopted platforms are: Broadly, Unified, and Enterprise eCommerce.
These solutions use an ERP platform as a backend for their development. This makes them highly integrated with an ERP, as they are based on the ERP data structure. But this benefit of high end to end integration limits their functionality to the ERP on which they are based. Hence, they have a small customer base. It is very difficult for these solutions to match the pace of the fast-changing digital world as they have small development teams. The cost involves, in the long run, is another factor that makes these solutions unattractive, because these solutions can’t use app or extensions from independent developers.
Enterprise eCommerce software system designed to meet the needs of numerous businesses and their multidimensional requirements. There are also self-hosted enterprise solutions are available in the market. These platforms have the ability to respond quickly to the expanding needs of the business by adapting enhanced features and functionalities.
Benefits of Enterprise eCommerce over Unified eCommerce:
Greater Market Access: These platforms are available in different markets. This feature makes it easy for businesses to open multiple stores sell products in different regions. It's not simple to compete with these solutions because they are specialized in their domain and leading in their respective areas.
On-boarding Time: It is fast and comparatively easy to implement Enterprise eCommerce solutions. Also, the availability of a larger community of implementors reduces the time to go live.
Bigger Network: There are also open-source Enterprise eCommerce solutions available, and they have a big community of developers to develop add-ons for the solution. Enterprise eCommerce companies have thousands of employees with hundreds of thousands of independent developers to provide better support to their customers.
TCO: With Unified eCommerce, you are usually dependent on one company that determines how much they are going to charge for the add-ons. But with an Enterprise eCommerce solution, many independent extension developers are available. So, the TCO (Total Cost of Ownership) is less over the period.
Platform Flexibility: Enterprise eCommerce solutions have an advantage in terms of compatibility with the latest technologies. They are more dynamic and extensive as an entire team of employees, and the independent developers are continuously working to improve the capabilities of the product.
Add-ons: The marketplace of these solutions offers an extensive range of add-ons to the users. SEO capabilities, language packs, google analytics, sales analytics, social media marketing tools are a few among them.
Solutions by Vendors: Most vendors are now developing integrations, to integrate with the Enterprise eCommerce platforms. For instance, Ship Works, Shipwire, and other companies develop their solutions to integrate with well-recognized Enterprise eCommerce platforms like Magento, Shopify, and Woo Commerce.