We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
Important Features
Content solutions in contrast with webstore integration
Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
Easy Cart checkouts as a result – 100% sales!
SEO friendly platform for product pages and layout
Reports
Integrated with email marketing
Payment Gateway options
Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
Catalog Management
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
Categories
Manage your categories and sub-categories easily
Search capability to effectively sort and find the required categories
Categories can be active and inactive (live/offline)
Setting URLs and SEO features for the categories
Managing categories images/thumbnails
Feature your categories on the navigation pane
Brands
Setting URLs and SEO features for brands
Managing your brands
Featuring the brands on homepage
Setting brands to active or inactive mode
Easy manage brand logos
Products
Easy to edit and manage products.
Search functionalities – find products in the desired categories using specified attributes
Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
Able to choose options like free shipping, featured, reviews allowed and more
Manage or add product images or additional images
Easy editor interface to manage content
Adding products to multiple or single categories
Manage or add accessories
Embedding YouTube or Videos from streaming sites
Manage and approve product reviews